Tyler Packaging
A leading provider of sustainable flexible packaging solutions, offering recyclable and compostable laminated materials to meet the evolving needs of the food industry.
Opportunity
Tyler Packaging, a leading supplier of sustainable flexible packaging solutions, needed a website that better reflected its expertise and commitment to innovation. The existing site was visually cluttered, lacked layout flexibility, and made it difficult for users to navigate or understand the full range of products. Additionally, key differentiators such as recyclable and compostable materials were not clearly communicated, and the product offering wasn’t effectively categorised, making it challenging for potential clients to find relevant information.
Solution
I redesigned a modern, structured website that brought clarity and focus to Tyler Packaging’s online presence. The new layout introduced a clean, modular design system that improved readability and allowed for greater versatility in content presentation. Products were reorganised into clear categories, making them easier to browse and understand. I also highlighted the company’s core USPs – such as sustainability, technical expertise, and industry experience-through dedicated sections and callouts.
